Logo Usage Guide

The HealthEquity logos below have been carefully designed to reflect our company's mission, give our company a consistent look and feel, and subsequently develop brand awareness in our potential and existing customers. Because the logos have been developed in accordance with our branding standards, these should not be modified in any way. The colors, fonts and layouts (within these three iterations) must stay consistent in order to effectively build the overall HealthEquity brand. 

General Logo
HealthEquity logo GIF

The General Logo should be used most frequently. It can be used in all applications that require a full color logo. 

B&W Flat Logo
HEQ Logo BW

The B&W Flat Logo is a "flat" version of the general logo that should be used for printing applications where only one
print color is available.